Quote:
|
Originally Posted by lambogenie
Four or five grand on shows and £1200 for mag! Plus overheads of business premises...Mmmm. Don't envy the manufacturers!
|
That is very cheap.
Our company will spend £20k on advertising /yr, plus extras for trade stands, merchandising and marketing.
A half page ad in most mags will be more like £1200 / issue.
Quote:
|
Originally Posted by kitcarman
What’s more; those companies who take advantage of it are those who prosper.
|
This is fully understandable. It is marketing that sells products just as much as quality and value.
If you are not aware something is available, you'll never buy it!
If your marketing is trendy, your product is, therefore more people will buy it.
So does the future of the kit car industry lie with the magazines and the way the industry is marketed?
Sorry Den, but b*tchin' ain't marketing.