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Originally Posted by lambogenie
Four or five grand on shows and £1200 for mag! Plus overheads of business premises...Mmmm. Don't envy the manufacturers!
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Actually, to run any business, the businessman has to put that sort of money (and more) into advertising and promotion.
The fact is that, if anything, kit car advertising rates and exhibitions are very cost-effective. What’s more; those companies who take advantage of it are those who prosper.
Advertising and promotion is as an important part of the success of a business as its staff and materials. Without all three the company will not prosper.
Den.